As most of the team here at DMA Solutions are “Shire” people we are looking to provide local companies with tailored web solutions at competitive rates. Now more than ever an online presence is essential to the success of any small business. We are now looking to expand our client base beyond Sydney’s City & [...]
Each individual market is unique however what makes internet sites succeed in the search engines is not guess work. Cheap automated or bundled package deals usually lead to a business paying more for less and missing out on the true results possible that can be produced by a professional agency. Good SEO requires precise work [...]
Here at DMA Solutions we feel that 2011 will be the year that most businesses will realise that online advertising and search engine optimisation are the most cost effective forms of marketing available (for the moment). One of the most obvious signs of things to come is the latest Sydney Yellow Pages in Australia. There [...]
Local search results in Google have undergone changes in recent days with the addition of Google Places data. Previously a local search such as “solicitors in Sydney” would return three Adwords paid results followed by a Google Map with local listings, the organic results plus eight to ten right hand side Adwords results. As outlined [...]
Existing Search Queries Information In recent times Google’s Webmaster Tools has offered additional “search queries” data which provides valuable information about your website. Features include the following. The top keywords or phrases that your website appears for The number of impressions these keywords or phrases receive The clicks your website receives for these keywords or [...]
Search engines are continually changing the way people use the Internet. The worlds most popular search engine Google, often experiments with new features, trying to create a better user experience. The most recent addition to google.com is Google Instant, which provides predictive text in the search bar while search results continually change with each keystroke. [...]
In many situations our clients already have an established website name. In most cases if the website name, better known as a domain name, has been around for while it will be retained. However new businesses or start-ups can benefit from choosing a good website name. Many companies launch additional websites based on new products, [...]
Selling services online is the newest way for tradesmen to market their businesses. Many small to medium businesses have now converted their traditional advertising to purely online marketing. One of the main advantages of advertising on the Internet is that it is the most measurable form of advertising available. Online promotion is not without its [...]
In yet another slap in the face for Yellow Pages advertisers, the new “Purely Mobile Business” solution from yellowpages.com.au is another example of Yellow squeezing every last dollar out of their client base. Yellow’s previous premium online solution, the “Gold Online Solution” entitled advertisers to across the board top positioning for every search term within [...]
The reason why Google is the search engine of choice by over 85% of Australian Internet users is because it serves up relevant results in most situations. Something that the team at Google do quite well is to not show similar content that is almost identical on the same page. In many cases an article [...]